Biz Stone, who just sold Jelly to Pinterest, posted a Medium blog announcing his return to Twitter. As a longtime Twitter user, it's easy to feel pessimistic about the decisions they're making; yet this makes me strangely hopeful that they're focusing in on steering the ship in the right direction.
Here's Biz on what his role entails:
My top focus will be to guide the company culture, that energy, that feeling. This is where Jack, and Twitter’s inestimable CMO, Leslie Berland, feel I can have the most powerful impact. It’s important that everyone understands the whole story of Twitter and each of our roles in that story. I’ll shape the experience internally so it’s also felt outside the company.
I think we can all agree that the 'internal experience' of Twitter needs restructuring. From the outside, it seems as if they've been deep in the midst of an identity crisis. Are they a streaming platform? A news site? They seem to understand that their place is to share 'what's happening', but both the how and even the what have been unclear.
I'll be looking for external signs of change in the comings months.